Cognitive behavioural psychotherapist Mindshift is dedicated to providing trustworthy, reliable care around Salisbury, specialising in teenagers, children and parents.
We created a logo and visual aesthetic focused on a professional and trustworthy look, yet also slightly informal and friendly in order appeal to both parents as well as children.
Deliverables included an animated logo ready for use across social media, a responsive, bespoke website design in addition to collateral such as business cards and stickers.
The visual aesthetic of the brand is centred around the symbol of a smile; with therapy being so closely linked to human emotion, the smile was the perfect thing to use to associate the brand with positivity and optimism.
The smile also functioned perfectly as an identifiable, reusable asset for things like stickers and leaflets which would primarily be used within schools.
